Print, Branding, Re-touching
Ultimo is one of the UK's leading lingerie brands, owned by Michelle Mone. Jaz designed a range of hanger collars which included Adore Moi (30+), Diamond Boutique's (18+) Kiss, Miracle (General range) and Icon world's first boob-lift bra. The aim of Icon was to convey a futuristic feel due to the new technology hidden within the bra. On the hanger collar and retail tag, Jaz designed a magenta logo and a spot UV varnished background to highlight the stars and convey the feel of outer space. The challenge was to maintain this look without looking to 'sci-fi' or masculine and keeping the feminine look and feel needed for the retail shop floor.
Kelly Brook was the face of the company in 2010, having been photographed by GQ's Simon Emmett, as the company wanted to move away from a Commercial to a more editorial look and feel. Jaz worked with these images on the design and layout of the Spring Summer 2010 catalogue, magazine adverts, and e-mails as well as the photo-retouching of images used on the Ultimo website.