PORTFOLIO - Fit the Occasion

Corporate ID Design

Branding

Fit the Occasion was created to allow individuals to design their own unique event and training experience. Fit the Occasion allows their customers to select the health and fitness package that is most suitable to their lifestyle, goals, sporting events or special occasion coming up in their lives. The software used for the project was:

» Illustrator
» Photoshop

CLIENT: Activ-tailored Fitness

Project Description

A multi-purpose umbrella company covering health and fitness and based within the centre of Glasgow, the aim was to convey the logo in the name. The logo is designed around the concept of a key and is sculpted out of a single 3-D shape.

This creates a striking and memorable insignia which works across a range of items including fabrics and digital branding.

Additional Projects

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Ultimo Lingerie

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Hello Kitty

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OJPT / In and Out Fitness

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Wilson Plumbing and Heating

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Equilibrium Travel Management (EQ)

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Fit the Occasion

New corporate ID design for a lifestyle brand in Glasgow.